For example, you can share your content on social media, ask influencers to check it out or directly email websites and ask them to link to your content. Or, if you really want to guarantee that your article will be seen, you can always run ad campaigns promoting your content. With any content strategy, the important thing is to find ways to maximize visibility. Your content probably won’t rank #1 on the Google SERP overnight, so you need to distribute your content more directly to get backlinks. This is part of the reason why blogs are so popular for businesses.
Have a table of contents
Such an update, for example, was the recent “Reviews Rich Snippets Schema Update”. In short, it targeted businesses that were using biased and sometimes even untruthful reviews and review stars in Google to attract more customers. These search result pages answer specific search queries which are made up of keywords and phrases. Google’s AI is also able to understand the meaning behind each query – and therefore processes them in concepts rather than just individual words. This algorithm works similarly to the way we humans understand and process language – and is therefore called Natural Language Processing (NLP).
How Bart van der Meer Drives 5 Million Organic Page Views a Month with Digital PR
Both tools can be linked to provide a comprehensive view of your SEO performance. You can export data and create reports, ensuring you have a clear picture of your rankings and site effectiveness. Search Engine Results Pages (SERPs) play a pivotal role in how users find information online. SERPs display organic results along with paid ads, featured snippets, and local listings.
- In that case, building external links to your website can increase your organic search ranking.
- Another valuable metric is “Volume,” which is the average number of monthly searches.
- But, as we mentioned earlier, you don’t want to go overboard with apps, as this can slow your site, which harms Shopify SEO.
- While SEO is one of the main buzzwords whenever Google rankings are discussed, Google E-A-T is another three-letter acronym that can help you in the new year.
Create Google Search Console and Google Analytics Accounts
Announced in and given the nickname of the “Panda,” it evolved and became part of our core ranking systems in 2015. Before we jump into the nitty-gritty of ranking, let’s ensure you’re set up for success. You can either start with a blank sheet or open an existing one with data you’d like to rank.
You can get cheaper deals if you pay for 12 months or 36 months. Comprehensive, longform content that provides information gain is the way to go if you want to rank higher on Google search. Here at HawkSEM, we use Clearscope to grade our content against top posts on the SERPs. But when you have hundreds of web pages, it becomes inefficient to do so. Some tools we recommend are Google Search Console, Semrush, Google PageSpeed Insights, and ScreamingFrog. It’s the result of a hard-to-fail strategy SEO Anomaly backed by years of experience and a wicked smart team of creators.
